Grow your Brand: How Consumer Activation can Drive Sustainable Growth

Byron Sharp’s best-selling book; How Brands Grow, has impacted the strategic approach of many major brands, but is there still space for the consumer within his theories? In the quest for reach and return to mass media, the strength of everyday influence in driving purchase is often overlooked.

Click here to watch the free webinar

In the webinar, we cover:

Reality check – your product may be access all areas, but your ‘reach’ is not

• How to identify the consumers who will invite your brand into their trusted environments

• How to activate households nationwide to amplify your marketing reach and drive trial

• How to build lasting memory structures from real life experiences, to power purchase

• Proof that this works for all brands, whether they attract Repertoire, Destination or Long-Term shoppers

It was great fun to put together, we hope you enjoy too. Let me know your thoughts! adam@gallucci.co.uk