Grow your Brand: How Consumer Activation can Drive Sustainable Growth
Byron Sharp’s best-selling book; How Brands Grow, has impacted the strategic approach of many major brands, but is there still space for...
Why you should stop marketing at your customers
I’ve been here at trnd for a little over a month and I wanted to share an insight into a different world. A world of disruptive ideas and...
Is ‘Britishness’ losing its global brand power?
As Brexit leads to a fundamental realignment of Britain’s place in the world, Marketing Week considers the challenges facing brands that...
But just what CMS should you choose?
If you are a greengrocer selling fruit & veg, you want to make sure that all your ripest apples, juiciest plums and prize turnips are in...
Streamline your creative process
Streamline your creative projects’ approval process in 5 easy steps 1. BRIEF THE PROJECT COLLABORATIVELY. Make sure everyone understands...
Why smart businesses use Wordpress
WordPress is the most popular Open Source blogging platform and CMS. Fact. But why? Essentially, it's free to install, deploy, and...
Video Killed the Radio Star
Video is predicted to make up 80% of all consumer internet traffic. Who’s in your Directors chair? ‘Video Killed the Radio Star’ was the...
Harmless fun. Right...?
Marketing campaigns often sail close to the wind, but what happens when they hit a storm? It’s long been the norm for marketers to want...
